The put up WayAway responds to untapped demand for female-led travel experiences appeared first on TD (Journey Every day Media) Travel Daily.
Journey metasearch web site WayAway has not too long ago launched a brand new class on its maps and listings known as ‘feminine traveller accredited factors of curiosity’. These factors of curiosity may embrace the truth that the house owners, founders, or senior administration of a lodge or restaurant or store are females – or just that the focus has a feminine focus, for instance a museum or monument celebrating girls.
Over 100 factors of curiosity have been included for the current launch and WayAway goals to extend this into the low 1000’s by the shut of the 12 months.
Examples of inclusions could be inns such because the Carpenter Resort in Texas or the Peter & Paul lodge in New Orleans or the Saint Claude Social Membership additionally in the identical metropolis, all of that are owned by feminine founders.
WayAway has launched this new characteristic as a direct response to suggestions from feminine customers, together with a current survey on its Instagram account that confirmed that:
- 87% would’very seemingly’ select a lodge labelled women-led over one the place the possession is unknown.
- 67% felt’security’ could be the primary benefit.
- Almost half wouldpay 10% extra for a feminine owned or managed lodge.
WayAway’s Director of PR, Janis Dzenis feedback: “By launching the feminine traveller accredited factors of curiosity service we hope firstly to open the door to those that want to assist women-led companies, however extra importantly to permit feminine travellers to selected journey experiences that aren’t solely maybe extra related to them but additionally, significantly within the case of solo feminine travellers, so as to really feel safer. That is suggestions we hear often: not sufficient solo feminine travellers really feel protected when travelling when in comparison with males.
“We’d additionally wish to level out that this isn’t solely morally crucial, however that companies who’re capable of present a related and genuine attraction to feminine travellers could be tapping right into a market that represents half the world’s inhabitants – and an viewers that’s chronically underserved by the journey business at the moment. In different phrases, there’s cash to be made right here, feminine entrepreneurs (and people lending cash to them!) take word.
“We’re working arduous to develop the feminine traveller accredited factors of curiosity listings as shortly as we are able to – with over 200 on-the-ground WayAway representatives all over the world searching for extra already – and hope to have across the low 1000’s of inclusions by the 12 months finish.”
This information follows different actions this 12 months from WayAway to enhance assets for feminine travellers, together with the introduction of maps that embrace ‘no go’ areas primarily based on crime figures and person suggestions – in addition to producing a rating of the 30 most secure cities globally for feminine solo travellers.
The put up WayAway responds to untapped demand for female-led travel experiences appeared first on Travel Daily.
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