Accor and LVMH have entered right into a strategic partnership to speed up the event of Orient Categorical, a legendary Home synonymous for greater than a century with probably the most unique journey experiences.
Because the inaugural voyage of its practice in 1883, Orient Categorical has been taking the invention of the world to new heights for purchasers in the hunt for distinctive and refined adventures. An emblem of class and audacity, Orient Categorical embodies a way of life that encapsulates the extraordinary and enchantment.
Following its acquisition by Accor in 2022, Orient Categorical is creating new iconic ventures for trains, motels and crusing ships whose exacting requirements will replicate a rare positioning throughout the journey world. The renaissance of an historic practice and the launch of the primary Orient Categorical crusing ship in 2026 would be the subsequent steps on this renewed impetus. In parallel with these launches, Orient Categorical will open its first motels in Rome and Venice whereas persevering with the selective improvement of its international locations.
Underneath the phrases of the agreements signed at present, LVMH will probably be becoming a member of forces with Accor by way of a strategic funding within the Orient Categorical model, within the firm that can function the long run motels and trains, and within the entity that can personal the 2 crusing ships. The primary ship is at the moment below building at Chantiers de l’Atlantique, France, and the 2 teams will proceed to go looking collectively for a 3rd accomplice for this new enterprise.
By contributing to the revival of this iconic model, LVMH will add its distinctive experience in high-quality services, illustrated particularly, on the earth of journey, by the Venice Simplon-Orient-Categorical practice and the 5 different trains additionally operated by Belmond world wide. These extraordinary experiences replicate the operational experience and creativity of LVMH Hospitality Excellence on this subject.
Inside its Luxurious and Way of life division, Accor brings collectively the main assortment of luxurious manufacturers with a century-old legacy within the resort and nice eating sectors. The exceptional heritage and historical past of a number of of those manufacturers, together with Raffles, Fairmont and Potel & Chabot, have enabled Accor to rejuvenate the expertise for purchasers in the hunt for excellence and distinctiveness. This imaginative and prescient is on the coronary heart of the Orient Categorical mission.
Bernard Arnault, LVMH Group Chairman and CEO, mentioned: “Orient Categorical has embodied journey and class since its origins. Its title has turn into a part of our cultural heritage and stays a supply of inspiration for the best artists. Orient Categorical epitomizes the artwork of refined dwelling and the audacity that drives every of our Homes. We’re delighted to be partnering with Accor to speed up the renewal of this journey icon. Every of our teams will deliver the perfect of its experience to take Orient Categorical to the head of the artwork of hospitality.”
Sébastien Bazin, Accor Group Chairman and CEO, mentioned: “Orient Categorical is a legend ever since its creation 140 years in the past, drawing on its roots and its oneiric universe whereas remaining always firmly targeted on the long run. With Orient Categorical, Accor is reinventing the artwork of journey, discovery and nice odysseys. With LVMH at present, we’re opening a brand new chapter on this thrilling journey, with the ambition of exploring new horizons and embodying the audacity and inventive ardour that drive our teams. We’re delighted to enlist LVMH’s uncommon experience to proceed pushing additional the frontiers of this legend and bringing its embodiment to life in an ever extra singular means.
