Company Identified for Placemaking to Promote North Carolina’s Southern Outer Banks as one of many East Coast’s Premier Coastal Locations. Perception-led and strategy-driven promoting company FerebeeLane, identified for his or her work with premium manufacturers and premier locations, has been chosen by the Crystal Coast Tourism Growth Authority (CCTDA) in North Carolina to assist improve visitation and income exterior of the area’s busy summer time season. Whereas the targets of the marketing campaign are tied to those key enterprise targets, FerebeeLane will apply its strategic method to placemaking to raise and enrich all features of the long-lasting coastal vacation spot.
The Crystal Coast is an 85-mile stretch of seashores and small cities within the Southern Outer Banks® identified for its charming eating places and retailers, plentiful out of doors recreation, and beautiful pure surroundings. The CCTDA will faucet into FerebeeLane’s in depth hospitality trade expertise to drive in a single day visitation and heighten its model consciousness as one of many East Coast’s premier coastal locations.
“Our major job is to extend in a single day stays, however we additionally see a lot potential in shaping and sharing the genuine story of this particular place,” mentioned Matt Ferebee, Chief Artistic Officer, and Co-Founder. “We’re so excited to have the chance to work with the Crystal Coast’s TDA to draw vacationers searching for a very basic southern seaside expertise.”
As a part of the aim to achieve potential year-round vacationers, FerebeeLane will create a complete advertising program to extend curiosity in Crystal Coast as a vacation spot for leisure journey from quite a lot of drive markets. As well as, the company will develop an promoting plan that may embrace tv, radio, print, digital, sponsorship and social campaigns in key and alternative markets.
“Many individuals go to the Crystal Coast and, even with a brief keep, they really feel as if they’ve developed a relationship with us. Perhaps it’s with a neighborhood craftsperson or artisan, an innkeeper, or a household restaurateur. Our distinctive shoreline, which faces south relatively than east, has a chilled and welcoming presence that we get pleasure from year-round,” mentioned Jim Browder, Government Director of the CCTDA. “FerebeeLane has a protracted historical past of working with a few of the world’s most beloved locations, capturing the texture and the expertise individuals can get pleasure from past having gone on a visit. They perceive methods to convey the unspoiled and genuine nature of our communities – and with their confirmed observe report of driving ends in the hospitality and tourism trade, the choice to pick them as our associate was clear.”
“We first met with the CCTDA in 2020 to debate working collectively,” mentioned Josh Lane, Co-Founder and Chief Working Officer at FerebeeLane. “Though we didn’t win the enterprise again then, we knew there was nice chemistry between our two groups. I believe they noticed our enthusiasm and have been intrigued by our strategic perspective on methods to assault the task. When a possibility to associate with them got here up once more, we jumped on the probability. Based mostly on the connection we began constructing in 2020, we knew this was a bunch we wished to work with — nice individuals doing nice work and making an actual distinction of their area. We’re thrilled to be working with the Crystal Coast group and proud to be their new company of report.”
Chris Cavanaugh, Magellan Technique Group, oversaw the RFP course of.
Matt Ferebee,
